<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[RH Creative Director]]></title><description><![CDATA[RH CREATIVE DIRECTOR]]></description><link>https://www.rodrigoherrera.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 16 Jul 2026 16:56:35 GMT</lastBuildDate><atom:link href="https://www.rodrigoherrera.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Anyone Can Build a Pretty Website. It's What You Do on the Back End That Gets You Found.]]></title><description><![CDATA[Case Study — TruBlue Renovations A behind-the-scenes look at the SEO work that took TruBlue Renovations from invisible to ranking in Fayetteville, NC — built entirely on Wix. The reality check Wix. Squarespace. WordPress. Showit. The platform doesn't matter as much as people think. You can spend weeks obsessing over the perfect font pairing and color palette, launch a beautiful website — and still rank on page four of Google where no one will ever see it. Because search engines don't care how...]]></description><link>https://www.rodrigoherrera.co/post/anyone-can-build-a-pretty-website-it-s-what-you-do-on-the-back-end-that-gets-you-found</link><guid isPermaLink="false">6a1f2d93f9e37e2aaa147b0a</guid><category><![CDATA[Case Studies]]></category><pubDate>Tue, 02 Jun 2026 19:22:59 GMT</pubDate><dc:creator>RODRIGO HERRERA</dc:creator></item><item><title><![CDATA[Why Facebook Ads Fail for Most Local Businesses — And How the Consumer Motion System Fixes It]]></title><description><![CDATA[Most local businesses run Facebook ads and get nothing back. The problem isn't the platform — it's that they're skipping the steps that make ads actually work. Here's what's really going on.]]></description><link>https://www.rodrigoherrera.co/post/why-facebook-ads-fail-for-most-local-businesses-and-how-the-consumer-motion-system-fixes-it</link><guid isPermaLink="false">6a049aa04c277d8732ae3fd8</guid><category><![CDATA[Educational]]></category><pubDate>Wed, 13 May 2026 15:37:04 GMT</pubDate><dc:creator>RODRIGO HERRERA</dc:creator></item><item><title><![CDATA[Content That Builds Brands vs. Content That Gets Ignored — What Every Fayetteville Business Owner Needs to Know]]></title><description><![CDATA[Most business content gets scrolled past before it registers. Not because the business is bad — but because the content leads with the wrong thing. Here's how to tell the difference and fix it.]]></description><link>https://www.rodrigoherrera.co/post/content-that-builds-brands-vs-content-that-gets-ignored-what-every-fayetteville-business-owner-ne</link><guid isPermaLink="false">6a049a9f5d57b253574ca2a1</guid><category><![CDATA[Educational]]></category><pubDate>Wed, 13 May 2026 15:37:04 GMT</pubDate><dc:creator>RODRIGO HERRERA</dc:creator></item><item><title><![CDATA[How to Turn One Video Into a Week of Content (The Repurposing System We Use for Fayetteville Brands)]]></title><description><![CDATA[The biggest lie in content marketing is that you need to constantly create new material. You don't. One consumer motion video can fuel an entire week of content across platforms. Here's the system.]]></description><link>https://www.rodrigoherrera.co/post/how-to-turn-one-video-into-a-week-of-content-the-repurposing-system-we-use-for-fayetteville-brands</link><guid isPermaLink="false">6a049a9f2fe6e98eed47a0cf</guid><category><![CDATA[Educational]]></category><pubDate>Wed, 13 May 2026 15:37:03 GMT</pubDate><dc:creator>RODRIGO HERRERA</dc:creator></item><item><title><![CDATA[The 3-Shot Formula Any Fayetteville Business Can Use to Look Like a Brand]]></title><description><![CDATA[You don't need a film crew or a big budget to create video content that builds trust. You need three shots and a system. Here's the exact formula we use at RH Creative Director.]]></description><link>https://www.rodrigoherrera.co/post/the-3-shot-formula-any-fayetteville-business-can-use-to-look-like-a-brand</link><guid isPermaLink="false">6a049a9ee8ad7aab1e5f8cab</guid><category><![CDATA[Educational]]></category><pubDate>Wed, 13 May 2026 15:37:02 GMT</pubDate><dc:creator>RODRIGO HERRERA</dc:creator></item><item><title><![CDATA[From Invisible to Undeniable: A Case Study in Consumer Motion]]></title><description><![CDATA[Every client engagement starts the same way: a Consumer Motion audit. Before we build anything — website, brand, ads — we map where the prospect loop is working and where it's leaking.]]></description><link>https://www.rodrigoherrera.co/post/from-invisible-to-undeniable-a-case-study-in-consumer-motion</link><guid isPermaLink="false">6a034b4d618ba45174fcea0c</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[Educational]]></category><pubDate>Tue, 12 May 2026 15:46:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c095f2_958b6df57fb14e7a9964df38bf951deb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>RODRIGO HERRERA</dc:creator></item><item><title><![CDATA[From Hidden Gem to Fayetteville's Most Recognized Renovation Brand: The TruBlue Renovations Story]]></title><description><![CDATA[RH Creative Director helped TruBlue Renovations go from unknown to Fayetteville's most recognized renovation brand — through web design, branding, and Facebook ads that generated $50,000+ in revenue from $315 in ad spend.]]></description><link>https://www.rodrigoherrera.co/post/from-hidden-gem-to-fayetteville-s-most-recognized-renovation-brand-the-trublue-renovations-story</link><guid isPermaLink="false">6a0227322fe6e98eed427de7</guid><category><![CDATA[Case Studies]]></category><pubDate>Mon, 11 May 2026 19:00:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c095f2_9147335ac3654a89ba5d0df77ed04144~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>RODRIGO HERRERA</dc:creator></item><item><title><![CDATA[How Rod's Studio Went From Side Hustle to Fully Booked in 2.5 Years]]></title><description><![CDATA[Rodrigo Herrera built Rod's Studio into Fayetteville's go-to luxury wedding and quinceañera videography brand in 2.5 years — through premium brand positioning and Facebook ads that converted views into fully booked seasons.]]></description><link>https://www.rodrigoherrera.co/post/how-rod-s-studio-went-from-side-hustle-to-fully-booked-in-2-5-years</link><guid isPermaLink="false">6a0225d369457e5adb37d4a9</guid><category><![CDATA[Case Studies]]></category><pubDate>Mon, 11 May 2026 18:54:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c095f2_9f01c1ba8de4445ba664742177ca843d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>RODRIGO HERRERA</dc:creator></item></channel></rss>