RODRIGO
HERRERA
I'm Rodrigo Herrera — Creative Director and filmmaker based in Fayetteville, NC.
I don't sell video. I build brands — the strategy, the story, and the production behind them, in that order.
Consumer Motion
Every engagement starts with a Consumer Motion audit. Buyers don't move through a funnel — they move through a loop: they discover you, investigate you, drift away, get pulled back in, and eventually convince themselves you're the right call.
-
Discovery — how they find you in the first place
-
The Credibility Gauntlet — what they find when they check you out
-
The Drift — where they go when they're not ready yet
-
Re-Entry — what pulls them back
-
Self-Conviction — what closes the loop, in their own head
Before I build anything — a website, a brand, a commercial — I map where that loop is working and where it's leaking. The deliverables change client to client. The framework doesn't.
What I do
-
RH Creative Director — brand strategy, positioning, and Consumer Motion audits for businesses that need to close the loop
-
Rod's Studio LLC — cinematic production: weddings, quinceañeras, portraits, and commercial work across North Carolina